While none of these platforms can really be termed as The Chinese Facebook or The Chinese Instagram, there is actually a plethora of platforms available for social media marketing in China today, so read on below to see which ones are suitable for you! With more people turning to social media websites to connect with friends and loved ones, the Chinese are also starting to take advantage of these sites for marketing purposes. So here is a quick guide to choosing the most suitable Chinese social media platform for your business needs:
There are basically two types of social media platforms in China today: microblogging and kol promotions. microblogging sites like Weibo and Twitter are the most popular of these, but both have limitations when it comes to advertising. microblogging sites do not allow direct advertising by keyword, only company-related keywords, and if you want to advertise something that has Chinese origin, you might have to get an ad board on your site, which is essentially an ad banner or text link. However, both of these sites have the potential of becoming quite popular for business advertising campaigns if used right!
Meanwhile, kol promotion is the kind of social media platform in China that allows direct advertising, using both keyword and brand awareness-based tags. It is an effective platform for businesses to promote their brand image. It is important to note that while kol promotion is one of the most popular forms of paid advertising in China today, it does have its limitations, such as being banned in China during the 2021 Summer Olympics, and being labeled as spam by China's State Administration of Press, Publishing, and Imaging (SAPi). However, the amount of support that companies get for this form of marketing is much higher than for microblogs. This is because unlike microblogs, which can have just a few thousand posts at most, and microbloggers, who can generate traffic based on how frequently they write, Chinese microbloggers can generate up to ten million views per month, making it a truly viable medium for advertisers.
Domain (traditional media) and touting (online media) are also other traditional media in China that are used by Chinese companies to promote their products and brands. Domain or doyou (traditional media) are mainly used to advertise local businesses and products. Toutiao (online media) are primarily used to promote online shopping and virtual markets (pre-commerce websites). In the past, both of these media play an important role in the advertising process for Chinese companies, but recently, due to stricter controls by China's government, many companies have switched their focus to microblogs or other forms of online media, such as video streaming.
For the Chinese search engine marketing, companies that have an online presence are going to need to find ways to create a presence within these markets, especially given the recent rise of internet censorship. The emergence of Weibo, Tencent, and similar sites has created a new opening for online marketers. Tencent and Weibo are two of the fastest growing popular social media networks in China. For companies that have an online presence, they are going to need to leverage these platforms to advertise their products and services. kuaishou allows companies to promote their products in a much more personalized way. kuaishou allows companies to post their pictures and videos on the site, as well as participate in discussions, and create sub-communities.
According to estimates, China marketing is going to be the next big thing for companies. While traditional media and advertising remain important for promoting products, it is now time for companies to consider the value that social media platforms provide. They provide a very powerful venue in which to market products and services, as well as a method for users to interact with each other. In the coming months and years, this will likely become one of the biggest trends in China marketing and will continue to grow at a rapid rate. To understand this topic even better, visit this website: https://en.wikipedia.org/wiki/Social_media_marketing.